The first, he said, is pushing EA's stable of popular IP, including FIFA, Madden, Battlefield, Need for Speed, The Sims, Tetris, Dragon Age and other titles. The company will also leverage the popularity of labels such as EA Sports and its casual Pogo brand.
"We fully intend to make these properties into year-round businesses that lead their sectors across a range of platforms," Riccitiello said.
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